Cuparia

The other day I bought a box of saltines. There was nothing extraordinary about them; they were common saltines that cost $1.00 per box and they were the first I saw, so I bought them. When I brought them home and ate one, I was neither awestruck nor humbled by the experience. They were not even the best saltines I’ve ever eaten. They were not the worst, but they were certainly far from the best. They were perfectly ordinary saltines. I’m not surprised by this. What do I expect from a box of saltines that cost $1.00 per box? Well, consumers ought to expect more from a product that raises expectations when it is promoted as being far above average. These were not just common saltines after all, you see, for when I looked at the box as I was eating one of these seemingly mundane crackers, I discovered that they were, in fact, Saltines Supreme.  I had purchased and eaten Saltines Supreme without even knowing the luxury in which I was indulging. How could I be unaware of their supremacy? How indeed…

Which brings me to the point: the advertising industry is populated by subhumans. I could go on and on (and on and on) about everything that irks me about the advertising industry, but I haven’t time for that now. There are much more important matters to cover…

None of which I care to discuss at the moment. Honestly, I can’t remember what I was planning to write. Thank you, and good night.

This entry was posted on Friday, May 5th, 2006 at 9:34 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.